Creativity in business helps companies create new trends, establish their reputation, and make remarkable progress. To achieve this, businesses undoubtedly require a Creative marketing team.
In recent years, Creative has played a crucial and essential role. In the highly competitive business landscape, creativity is the stepping stone that enables businesses to find unique paths and leave a strong impression on customers.
In this article, Navigos Search will provide you with a comprehensive understanding of what Creative means and the hottest positions in the Creative marketing industry today!
1. What is Creative?
In general business and the marketing industry, Creative is the department responsible for generating new, unique, and engaging ideas for advertising campaigns and sales strategies. Its purpose is to boost product sales and enhance the organization's visibility with consumers.
Creative is a critical factor that helps businesses grow, attract customer attention, and increase sales through the campaigns it creates. Creative ideas are developed through various means such as imagery, language, sound, video, etc., to convey the message of a product or service effectively. Common promotional channels include product packaging, in-store banners, television advertising, social media, and more.
Learn the concept of Creative
2. What does creative marketing do?
Creative marketing undertakes many different tasks, specifically:
- Contact and discuss with customers to clearly understand customer requirements and goals for the ideas created.
- Create development ideas and applications on many different platforms to support successful campaign implementation.
- Learn media trends to create leading trends on social platforms.
- Inspire and motivate to promote creative spirit and come up with many new ideas.
- Develop creative ideas in a sophisticated and professional way to motivate and guide customers in the right direction, creating successful campaigns.
Creative marketing plays an important role in an organization
3. Popular Positions in Creative Marketing
A marketing agency offers various positions in Creative marketing. The number of positions depends on the company's size, industry, and the client portfolio it serves.
Typically, smaller agencies may only require roles like Copywriters and Art Directors. Meanwhile, positions like Creative Director and Executive Creative Director are reserved for larger-scale operations.
Creative Director – This role is also known as the Creative Manager. It is the key position in the creative department, responsible for contributing unique and breakthrough ideas during product and service development for the business. The Creative Director directly plans and develops marketing campaigns. They also work directly with clients to ensure the quality of communication for services and products. Typically, individuals in the Creative Director role have more than 2 years of experience and often have moved up from positions like Art Director or Copywriter.
Executive Creative Director – The Executive Creative Director holds the highest position in the creative field. This role involves presenting work to high-level management at the regional or national level, depending on the company's scale. The Executive Creative Director motivates and inspires employees under their leadership and often requires 7-10 years of experience.
Art Director – This is a common role in most businesses, both large and small. The Art Director is responsible for approving ideas related to designing campaign imagery on social media, magazines, newspapers, product packaging, and more. The Art Director makes decisions regarding images, colors, campaign spirit, and other project-related matters. They work closely with Copywriters to align ideas and support the completion of advertising campaigns. To qualify for this role, one typically needs at least 5-7 years of experience.
Content Creator – Content is a crucial aspect of a successful marketing campaign. Content Creators are responsible for generating ideas and creating content across various platforms, such as slogans and engaging articles, for businesses of all sizes. They also support other Creative-related departments, such as design and image and video production, to create seamless combinations for marketing campaigns.
Many significant positions in a Creative field
4. The most important skill set of Creative marketers
Those pursuing the field need important skills to come up with unique ideas and improve their chances of advancing to higher positions in the profession.
Creative and responsive to the market
Creativity is an essential element in any profession to create new value for the community. For marketing, much more creativity is needed to come up with new, groundbreaking, and feasible ideas for the ongoing campaign.
At the same time, you must also have market agility by carefully researching the market, customer tastes, accurately grasping competitors' strategies, etc. These things will help you stay on trend. of the era, the industry they are operating in, and doing effective Creative marketing work.
Good problem analysis and communication skills
Creative people often have sharp eyes to see potential ideas from the smallest details. Thereby, combine with problem analysis skills to string together the information you have and explain your ideas clearly to everyone. The nature of the work in this industry also requires communication and meeting with many people, departments, and other customers, so good communication skills are essential.
Bold, not afraid of pressure
As mentioned, creativity is the first necessary factor when you pursue the Creative industry. However, that creativity does not allow you to think in a rudimentary way or repeat product content over and over again. To break through, sometimes you have to accept that you are "not like anyone else" to protect your unique views and ideas in front of everyone.
Let's break through traditional thinking, the old-fashioned way of thinking that is deeply ingrained in the subconscious of many people. To do this, you first need to prove your ability, learn to live with pressure, ignore negative comments from others and prove that you will make a difference, make a breakthrough and bring value. value for businesses.
Proficient in specialized software
Creativity in Creative marketing doesn't just stop at coming up with ideas, you have to realize those ideas with images, words, videos, sounds, etc. That's why you need to be successful. Proficient in design tools such as Photoshop, InDesign, CorelDraw, Illustrator... to best serve creative work.
Working group
Creative professions will have to work with many different people from other positions in the marketing department to create successful products and advertising campaigns. Therefore, teamwork is an extremely important skill for you to smoothly participate in the common working process.
Creative and responsive to the market
5. Attractive job opportunities today
Currently, Creative plays an important role in the business and marketing activities of most businesses and companies. The effectiveness of business activities is greatly influenced by the creativity of Creative people.
Therefore, businesses are increasingly focusing on recruiting quality human resources to do Creative work with the desire to create a difference in the eyes of customers and competitors in the same industry. Besides, more and more advertising and media companies are opening, so the need to recruit Creative teams is increasing. Those who pursue this industry will have great job opportunities.
If you have decided to pursue a Creative marketing job, seriously invest time to learn more knowledge, hone the necessary skills and make continuous efforts to rise to the senior management position of Executive Creative Director - Creative executive director.
6. Salary for Creative marketing positions
Creative marketing salaries depend on the position held. Below are the salaries of prominent Creative positions that you can refer to:
Creative Director - Creative Director: Attractive salary ranges from 30 - 40 million VND/month.
Art Director - Art Director: Fluctuating between 30 - 50 million VND/month or possibly higher.
Content Creator: Fluctuating at 8 - 15 million VND/month.
You can refer to the salary of many Creative marketing positions and many other occupations right at Navigos Group's 2023 salary Report.
Attractive salary in this major
7. Where to find Creative marketing jobs?
At some point, when you have professional seniority and high capacity, the opportunity to become a Content Creator, Art Director, Creative Director,... is completely possible. And when you are confident in your professional abilities and experience in the field of Creative marketing, apply for a job in this field at Navigos Search - Vietnam's leading headhunter brand to quickly join mid-level positions. , senior in the field.
With more than 20 years of experience recruiting mid- and senior-level personnel, we are proud to have helped millions of candidates find the right dream job within their reach. Our recruitment experts are all very experienced, knowledgeable about the labor market, each core industry,...
Find recruiting jobs of Creative Director at Navigossearch.com
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