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Mô tả công việc
Navigos Search’s client is a trading & manufacturing FDI company looking for a position of Marketing Director in charge of the following duties:
• Develop and execute the overall marketing strategy for Company’s portfolio in Vietnam, aligning with global brand direction and local market dynamics.
• Lead brand development and positioning for multiple brands across consumer and trade segments.
• Oversee all marketing functions including brand communication, digital marketing, public relations, trade marketing, and experiential events.
• Conduct market research, analyze industry trends, customer behavior, and competitor landscape to provide strategic insights.
• Drive demand generation, customer acquisition, and brand equity through integrated campaigns and marketing initiatives.
• Build, lead and mentor the internal marketing team; foster a high-performance and innovative culture.
• Manage marketing budgets efficiently to ensure optimal ROI and cost-effectiveness.
• Collaborate cross-functionally with Sales, Product, R&D, and Regional teams to launch new products and campaigns effectively.
• Represent company in industry events, strategic forums, and corporate social responsibility (CSR) activities.
Yêu cầu
Qualifications & Experience
• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Candidates with expe